Campaign to Stop the Real Beverly Hillbillies

In 2003 the Center for Rural Strategies and thousands of other individuals and organizations across the country stopped CBS Television from producing "The Real Beverly Hillbillies," a proposed reality show based on the old situation comedy. The idea was to find a poor rural family, move them to a Hollywood mansion, and make a reality TV show out of their encounters with affluence and hip culture. "Imagine the episode where they have to interview the maids," chortled an CBS executive. The show's concept crossed the line between fun and ridicule and prompted a national conversation about rural life and culture that reverberated from the halls of Congress to Main Street.  [more…]

Anatomy of a Campaign

A report (PDF) written midway through the campaign to stop the "Real Beverly Hillbillies."

Op/eds, columns, and letters about reality television and rural America.

Fenton Johnson
Rudy Abramson
Dee Davis
Anne Shelby
Loyal Jones

Elected Leaders

Sam Brownback (PDF)
Hal Rogers
Kit Bond
Zell Miller
Ed Whitfield
Mike Huckabee

What's the Big Deal?

See video

Campaign Print Advertisement

Print ad used in the campaign




Hundreds of groups and individuals joined our fight to stop "The Real Beverly Hillbillies." They ranged from labor unions, members of Congress on both sides of the aisle, small-town businesses, artists and entertainers, and others.
View the coalition list.