Campaign to Stop the Real Beverly Hillbillies
In 2003 the Center for Rural Strategies launched a national campaign to stop CBS Television from producing "The Real Beverly Hillbillies," a reality show based the network's old sit-com. The concept was simple: Take a poor family from somewhere in rural America and set them up in California with all the trappings of affluence. Then let the cameras roll as the family copes with rich neighbors, electronic gadgets, and cultural clashes.
CBS defended the proposed reality series as a classic "fish-out-of-water" story. But Rural Strategies and thousands of others across the country said the network was going too far in setting up rural America for ridicule based on intentional stereotyping. After months of activities that included ads in major newspapers, an email and fax campaign, extensive press coverage, a meeting with CBS President Leslie Moonves, and more, CBS dropped the series. [more…]