Rural Reality
CBS television never produced the "Real Beverly Hillbillies." They did not explain why or say that it would not be produced. They just stopped talking about it.

We count that as a victory for rural America.
CBS Television Contact Information

Mr. Leslie Moonves
President
CBS Television
Television City
7800 W Beverly Boulevard
Los Angeles, CA 90036
(323)575-2345
leslie.moonves@tvc.cbs.com
Les' Secretary: (323)575-2600

Mel Karmazin
President and COO
Viacom
1515 Broadway
New York, NY 10036

CBS Feedback Line:
(212) 975-3247

Fax CBS Guest Relations: (323) 575-2993

CBS' home page http://www.cbs.com/
Fill out the Feedback Form that is reached by clicking on the link at the bottom left hand part of the page.

Email to Audience Services: audsvcs@cbs.com
(goes to the same place as the Feedback Form above)

Here's some help with composing your message to CBS

Form letters are easy to spot. They have a monotone flavor to them. That is why we should aspire to make any letter to these corporate giants a life altering experience of passion. Make them laugh, make them cry, let them know beyond any reasonable doubt that the “Real Beverly Hillbillies” offends the very core of your being. Letters such as that demand notice. Be sure you consider the following ideas when writing your letter:

· Tell them who you are, how old you are, where you live, and your field of employment. This will give them an idea of the range of people this notion offends.

· Relate anything personal about this particular program idea that touches you.

· Handwritten letters carry more weight, due to the effort one must take to write them. You should send a typed or computer-generated letter on distinctive stationery (if you have letterhead, use it), and sign in blue ink so that it is not mistaken for a photocopy.

· Letters should have a passionate tone. Tell them what about the show repels you so much that you had to write. · Be brief at the same time.

· Do not write “real hillbillies” or anything else referring to the show on the envelope as those might not even be read, only forwarded to the production company.

Here are some the points that we hope to make in our efforts to speak with CBS:

Rural people are vital to our nation’s culture and economy. Singling rural people out for derision is ethically inexcusable.

Making fun of people for being poor is not right, and everyone knows it.

Some people who live in rural areas face difficult challenges -- economic hardship, environmental degradation, inaccessible healthcare, and poorly funded schools. CBS’s show will make sport of these difficulties and ask the audience to laugh at others’ expense.

The show will disparage all of rural America, not just the state or region from which CBS selects its low-income, multigenerational family. Rural America and its 52 million residents matter.

You don’t have to live in rural America to be offended. All of us suffer when a major media corporation such as CBS ridicules a group of people based on stereotypes of geographic location, economic status, race, or gender.

Home  |  About Us  |  Projects  |  Think Rural  |  Contact Us
Center for Rural Strategies Home About Us Projects Think Rural Contact Us