Rural Reality
CBS television never produced the "Real Beverly Hillbillies." They did not explain why or say that it would not be produced. They just stopped talking about it.

We count that as a victory for rural America.

RURAL REALITY vs. REALITY TV:
ANATOMY OF A PUBLIC AWARENESS CAMPAIGN

Facts about the campaign

Circulation of print coverage: 70 million impressions in 47 states, Canada, and the United Kingdom

Number of separate publications that covered the campaign: 480

Number of talk-radio interviews: 54 in markets such as Boston, Los Angeles, Seattle, San Antonio, Atlanta, Baltimore, Indianapolis, Denver, Philadelphia, Kansas City, Cincinnati, St. Louis, Phoenix, and Minneapolis.

National broadcast coverage: CNN: "Crossfire," "Inside Politics," and "Talkback Live"; Fox News Network: "The Big Story"; MSNBC: "Nachman"; CNBC: "Power Lunch"; NPR: "Morning Edition," "Weekend Edition," and "On the Media"; Broadcast News wire service.

Website hits at www.ruralstrategies.org: 521,000

NEXT: Rural facts

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